Basma – “Smile”
resilience. Strength. hope.
Basma Magazine is a cultural, social, and intellectual publication dedicated to amplifying the voices, ideas, and achievements of South Sudanese women.
Basma was created to provide a platform where women’s perspectives, experiences, and leadership can be documented, celebrated, and shared with a wider audience.
Based in Juba, Basma Magazine contributes to national dialogue by exploring topics that shape society and influence the lives of women and communities.
Through journalism, storytelling, and cultural reflection, the magazine highlights issues related to politics, agriculture, education, entrepreneurship, social development, and women’s empowerment.
The Vision
To become a leading platform representing women’s voices, leadership, and cultural expression in South Sudan and beyond.
To inspire future generations of women by highlighting stories of leadership, resilience,
and creativity while contributing to meaningful conversations about development and social progress.
To build a continental platform connecting women across Africa and the Middle
East.
The Mission
- Amplify the voices of South Sudanese women
- Create opportunities for education, mentorship, and empowerment.
- Promote dialogue on politics, society, and development.
- Highlight agriculture and rural life.
- Celebrate culture, literature, and storytelling.
- Support women’s leadership and entrepreneurship

Why Basma Magazine Matters for South Sudan
Women play a central role in the development of families, communities, and the national economy.
However, their voices are often underrepresented in media and public discussions. Basma Magazine addresses this gap by:-
- Documenting the stories and achievements of women across the country.
- Highlighting women leaders, farmers, entrepreneurs, writers, and activists hence contributing to a deeper understanding of the role women play in shaping the future of South Sudan.
- Encouraging dialogue about social challenges and opportunities while promoting education, leadership, and community development.
Community Impact & Women’s Programs
More than just a Magazine
Encouraging dialogue about social challenges and opportunities while promoting education, leadership, and community development.
Leadership Workshops
Programs designed to build confidence and leadership skills.
Entrepreneurship Training
Helping women start and grow businesses.
Agriculture Programs
Workshops for women farmers focusing on sustainability and innovation.
Education & Career Development
Mentorship programs supporting young women.
Creative Writing Workshops
Encouraging storytelling, journalism, and literary expression.

